I remember in the first weeks of Fall Semester 2010 thinking to myself- *I'm going to cry or be institutionalized before this is over*.
To a large extent, I might need to sleep for a week and cried for the first time just this morning when I woke up twenty minutes after my Global Politics final started (almost made it, I know:\).
Well, not to be entirely sporadic but to prove my point, my present situation:
Beloved Comedy Central is on as typical background
commercial on with people singing
"snow days ..." (paying no attention to TV)
[[suddenly I remember a music video a friend sent me, but never watched!]]
DISTRACTION!
--First advertisement on YouTube?
SAME SONG, SAME COMMERCIAL
"snoooow daaaays..."... WTF!
What I've learned this semester is that being apart of the digital revolution has its counterpoints and blowbacks. A lot of what we experience as consumers has been strategically manipulated through unique data sets. Most of the information used to attack target markets are from studied stereotypes.
I knew this was always true.
I understand we are all conditioned to absorb media without questioning its effects.
So now, I find myself falling into categories and being generalized. The whole transition was very much like synchronicity-- it wasn't until I was aware of the the media/social web that it began to be relevant in my life.
In five years, I will probably still be maddened by generalized marketing. For the most part, The internet poses a unique conundrum; it gives everyone an unreserved, self-published voice. That voice, however, is construed into market value digits and is getter more and more accurate in its assumptions. Hopefully some leisurely winter break reading will allow my mind to regenerate. If next semester is half as ballsy and thought provoking as this one, I'm going to need a hefty dose of holiday brainlessness.
Dear Santa,